Obstacles to proliferation of electronic commerce – analysis of Finnish travel industry
نویسندگان
چکیده
This paper focuses on the slowness of diffusion of electronic commerce (EC), particularly in the business-to-consumer side. The theme is approached by analysing emerging Web-services in the travel services industry. We report on a field study of Web-sites of 294 travel agencies, tour operators and transportation services companies. By surveying and evaluating the current services we hope to shed new light on the reasons behind the slow proliferation of consumer oriented
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